Currently considering VP, GM or Sr. Director level positions with staff only. Location: San Jose, CA or inviting relocation.
Hammer is a multifunctional operations and services executive with a unique combination of global experience and broad background in operations, services, alliances, business development, product marketing, sales, systems and processes in diverse vertical markets. Active in both application software and semiconductor markets, he delivered significant business results in challenging
start-up and high growth enterprise environments over the past 18 years. He
built services organizations from inception to self propelled, global teams.
At Network Appliance he is currently in a senior management position as Director Field Operations Process, responsible for leading cross-functional organization processes that include planning, development and implementation for the Offering to Order business process cycle.
At semiconductor test equipment maker KLA Tencor Hammer held a position of Director Sales Operations & Business Processes for a $400 million services business.
He was responsible for the development and implementation of the division's business processes, sales methodology, sales training, reporting strategy, forecasting, opportunity management, Sarbenes-Oxley compliance as well as procedures and systems on a global
basis. As an entrepreneur he founded his own company AlpenStyle in 2003 and built it into a profitable internet retailer servicing the US consumer market. Prior to KLA Tencor, Hammer led a startup software company as VP of Marketing and Business
Development. He built alliances, generated 75% of revenues and re-launched the company in emerging
technology markets with ecommerce solutions. At
CRM vendor Clarify as Director of Professional Services, Hammer built a professional services practice from launch
to $44 million in direct and indirect revenues, actively engaged alliances, pioneered product marketing
as a revenue-producing service, drove development of several software products
and created first-ever industry methodologies. Earlier, he held key positions
within German electronics giant Siemens. Among his achievements are global
purchasing strategies that saved more than $10 million annually. Hammer holds
a BS in business and computer sciences from Berufsakademie Mannheim, a
prestigious private university in Germany.
Email: AlexAHammer@hotmail.com | Phone: 408-504-3962 |
Resume | Location: San Jose, CA
My Linkedin profile and endorsements
Read about skillsets in the following disciplines:
[Product Marketing]
[Strategic Alliances & Business Development]
[Professional Services & Support]
[Operations]
[Sales Management]
[Consulting]
[Applications]
[Verticals]
[Project Management]
[Technologies]
[Employers]
[Alliances Marketing Resume] [Strategic Alliances Resume] [Sales Operations Resume] [Operations Resume] [VP Business Development Resume, Silicon Valley]
Resumes (Coming SOON!!): [Product Management Resume, San Jose]
Product Marketing
Created new MJM business unit to provide ecommerce solutions to the retail market. Responsible for Software Product Marketing and Product Management for eCommerce Solution.
- Defined market opportunity and wrote business plans
- Defined eCommerce Software, wrote Software Marketing Requirements Documents (MRD) and Software Product Requirement Documents (PRD)
- Launched business and rolled out first version of product within 8 months of inception
- Defined and executed on software product marketing and sales plan
- Created company web presence and achieved top position web rankings
Inbound product marketing for Customer Relationship Management (CRM) applications. Collaborated with major accounts to define future product requirements and consolidated same in Product Requirement Documents (PRD). Worked closely with engineering to determine feasibility in a product marketing capacity and incorporated products into the official product roadmap. Championed key product features and functionality, both internally and externally. Defined sales process for software alliance partner products and created joint collateral.
Performed comprehensive market analysis for enterprise software applications. Generated outbound product marketing campaigns, optimised web presence and generated collateral that addressed customer business needs and pain points.
Alliances Executive and Business Development
Developed and managed complex executive alliance partner business relationships. Identified and cost justified sales opportunities for software alliance partners. Closed development contracts with ISV partners. Leveraged ISV partner technologies to provide end to end solutions. Drafted and negotiated alliance agreements. Wrote press releases and managed joint go to market campaigns. Ran joint customer sales engagements to win projects.
Sales Management
Hired, trained and managed sales professionals. Intimate understanding of sales methodologies like Bosworth, Sandler and Spin. Developed hiring process that identifies top producers. Implemented Sales Force Automation systems (SFA) in support of selling processes. Sold professional services to install base and new accounts. Skillful negotiator with track record of building strategic customer, alliance and partner relationships driving revenue. Five years services sales and product marketing experience working for both software and consulting vendors. Ability to communicate on both business and technical levels with customers, analysts and investors. Created and managed complex partner relationships. Scoped and negotiated complex services and license agreements. Extensive experience in ROI assessments and total cost of ownership calculation to support business cases. Actively engaged with alliance partner sales forces and nurtured strategic relationships.
Operations
Ran Customer Service and Product Planning organizations for Siemens. Vast experience in negotiation and management of complex agreements. Logistics and supply chain experience in the Semiconductor Industry including consignment warehousing, electronic forecasting and demand pulls. Exceptional at improving operational efficiencies. Implemented dry packging operation and sampling process at Siemens Microelectronics (now Infineon) and reduced sample request times considerably. Implemented RF based receipt and shipping process to increase warehouse accuracies and improve on-time shipments. Implemented automatic call distribution systems including reporting to achieve 99% call answer in U.S. call center. Consulted to fortune 100 companies to improve operational efficiencies and reduce costs. Consistently identified savings opportunities of $1 million plus. Managed forecast process. Implemented sales processes. Wrote and implemented consulting methodologies to consistently provide extremely complex consulting assessments. Designed and implemented ROI methodologies. Experienced at budgeting and managing in P&L environments.
Professional Services & Support
Built and ran professional services organization for Clarify Customer Relationship Management (CRM) software. Built and scaled delivery of professional services on an international basis in a post-sale environment. Designed professional services offering, sales and staffing plan. Created comprehensive consulting methodologies. Created client satisfaction measurement process. Sold, marketed and delivered consulting services. Consulted to fortune 500 companies on customer service, advocacy, support processes and technologies, and increased RIO from existing CRM software applications. Improved customer service and support experiences, reduced churn, reduced operational costs and increased up and cross sell. Expert in customer support technologies and processes. Conducted customer satisfaction studies and customer experience assessments. Experience working with CRM and SFA software, knowledge bases, Content Management Systems, Document Management Systems, Computer Telephony Integration (CTI), Integrated and Automated Voice Response (IVR), self-service, self-help, scheduling applications, and mobile/wireless apliications. Implemented and configured ACD systems. Managed implementation of Clarify CRM. Ran customer service organization for Siemens' semiconductor division (now Infineon). Change management during 18 month SAP implementation, responsible for service and support processes, training and enhancements.
Applications
Experience in a broad range of software applications and technologies
- CRM - Customer Relationship Management
- ERP - SAP
- SFA - Sales and Marketing Automation
- Mobile and Wireless
- Content Management, Catalog Management
- Collaboration Solutions
- Multi-Channel Contact Management
- Knowledge Management and Self-help, Self-Service Solutions
- Helpdesk Software Solutions
- eCommerce and Shopping Cart Applications
- EDI, XML, Supply Chain Management
- Web Site Optimization for crawlers, directories and spiders, Web Development
- Service Automation and Call Center Applications incl. ACD, multi-media routing
Verticals
Worked in various verticals, including Telecommunications, Hi-Tech, Software, Semiconductor, Transportation and Retail
Consulting
Business process consulting to Sales, Customer Service and Customer Support organizations. Broad knowledge of all company functions including warehousing, logistics, marketing and finance. Delivered comprehensive customer assessment studies that served as the framework for the organization. Uncovered million dollar plus savings opportunities at fortune 500 clients. Conducted ROI and Customer Lifetime Value calculations (CLTV). Conceived comprehensive, first of its kind consulting methodologies geared towards increasing ROI. Facilitated customer workshops and coordinated extremely diverse interest groups. Built and managed international group of top tier consultants that serviced major accounts such as Microsoft, Hewlett-Packard, Sprint, Motorola, and Federal Express. Interfaced to BIG 5 consulting firms and teamed with ISV alliance partners to deliver end-to-end solutions. Developed vision and strategy for consulting practice and grew revenues 300%. Staffed and managed engagements. Extremely adapt at building long term client relationships.
"It's when you deliver bad news and the client thanks you for it that you have a respected consultant."
Project Management
Strong project management skills with the ability to bring together and lead cross-functional teams.
- Managed software consulting projects at fortune 100 companies
- Developed and implemented nationwide purchasing strategies spanning 31 operating companies,
88 plants and 600 locations through executive-level purchasing and supplier relationships - Change management during SAP implementation for customer service and logistics functions
- Managed process improvements and implementation of receipt, pick and pack wireless application for warehousing operation
Established vendor base and managed purchasing activities of three consortium-partner companies involved in a $0.5 billion High-Speed Train project.
Technologies
Solid knowledge of technology and how technology solves the problems of business owners. Familiar with application server architectures, back-end integration methods, middleware, programming standards such as J2EE, .NET, Coldfusion, software development process and data exchange standards such as Webservices, XML and UCCNet.
Employers
Employers included Siemens, Infineon, KLA Tencor, Clarify, Nortel Networks, IBM, MJM Technologies and QBaroo.
SAP Implementations
Subject Matter Expert and track responsibility for SAP R/3 implementation at KLA-Tencor. SAP blueprinting, design and business process analysis, wrote requirements documents, quote to cash processes, interface designs, realization, data conversion, training and rollout (December 2003 - ongoing, go-live January 2005). Responsible for Global Support Services Sales and Marketing.
Exceptional capability to leverage SAP functionality in overhauling existing business processes. Innovative designs that keep projects on time and on budget.
Responsibility for the following SAP modules on SAP version 4.7.
- SAP R/3 SD - Sales and Distribution; Pricing design and configuration, Sales Order, Quotation, Billing, Revenue Recognition, SAP Configurator, Object Dependencies, Classes and Characteristics.
- SAP R/3 SM - Service Management; Warranties, Contracts, Entitlements, Service Notifications, Billing
- Forms and Languages
- Training
SAP rollout at Siemens/Infineon with functional responsibility for Order Management and Product Planning (PP), SD and EDI processes. Implemented wireless scanning interface to Warehouse Management (WM module).
Business Processes
Developed business processes in the capacity of Director Sales Operations for:
- Global Price Book Rollout
- Global Legal Agreement Framework
- Sales Training
- Order Management
- Book to Cash process
- Price Book Management
Hammer's most recent product marketing venture
Shopping Cart and eCommerce Solutions abound, one company is breaking through the comfort zone of brick and mortar retailers. Some are frustrated with technology, others struggling with design, configuration or time requirements. QBaroo brings real businesses online with real people, bundling services with new shopping technology. The company focuses on one merchant at a time, betting on their success. Forcused on the $ 2 billion scrap booking market the company has carved out a nieche with pre-created manaufacturer catalogs. Small and medium businesses outsource all aspects of e-commerce to QBaroo and its consumer friendly storefronts. By managing everything that has to do with selling products on the internet for the merchant, all that's left is to inventory and ship.
A step by step guide to keyword Search Engine Optimization (SEO)
How to keyword optimize ecommerce web sites
Out of coincidence and necessity Hammer became a specialist in optimizing web properties, studied everything there is to know about the subject and applied it to several web development and ecommerce projects.
This guide explains the very basics of how to optimize web sites to attract maximum visitor traffic through Google, AOL, Yahoo and MSN. Search engines present web pages in response to search terms or keywords presented to them by people searching for specific information. These potential visitors to your site are either looking for content, product information or are ready to buy products. This guide will focus on how to optimize ecommerce sites for Search Engines. However, informational content does become a major aspect in search engine marketing strategy....Download SEO Guide in Word format.
